Independent research interests connect brand psychology, AI-enabled marketing, SME growth and the credibility of advertising formats.
From Precision to Presence (2026)
A conceptual exploration of digital precision advertising versus physical presence advertising, including attention, signalling, legitimacy and trust. Available as a ResearchGate preprint and via the author’s supplied Amazon listing.
AI-Driven Marketing Automation for SME Growth (2025)
A case-study article examining AI-powered marketing automation in the context of a Malta-based small business, published on ResearchGate.
The Rise of Silent Marketing (2025)
A master’s thesis at Global College Malta exploring minimalist branding and premium perception.
Academic direction
Bello is building a research agenda around trustworthy automation, hybrid advertising, technology adoption and the relationship between growth metrics and brand equity. New research, institutional affiliations and peer-reviewed publications will be listed only after verification.